Eve Lamendour is a senior lecturer (HDR) at La Rochelle University and co-head of the Master program in Tourism. Her research focuses on the relationship between fiction and reality in the field of management. Her first book, Le manager à l'écran, was devoted to the portrayal of managers and executives in French cinema. Her latest publications mark the continuation of this path: ’Portrait of the homo academicus as a messy female investigator", M@n@gement, 2022. Her recent work focuses on the use of narratives in energy transition projects: Hancock, T., Pentina, I., & Lamendour, E. (2024). Effectiveness of future-focused sustainability appeals in public service announcements: Roles of emotions and ‘forestalgia’ experiences. Journal of Marketing Communications, 1–23. She has recently began working on the agricultural sector through two areas of exploration: studying farmers' appetite for digital technology in conjunction with Rose Toki for INRAe, and studying the place of women in the wine sector with Coralie Haller from EM Strasbourg.
